Case study
WithMarsha
DBT mental fitness app with a skill-aware AI coach
A mobile-first mental fitness product that digitizes the DBT skill stack with structured learning, measurable tracking, and guided rehearsal.
Product pillars
- Structured learning: skill guides and progressive coursework.
- Behavior tracking: a modern diary card with patterns and trends.
- Interactive rehearsal: AI chat and voice simulations for practice.
Marsha is not a generic chatbot. It is a contextual coach that knows which DBT skill is being practiced and prompts for structured role-play, scenario rehearsal, and reflection.
The product blends subscriptions, in-app purchases, and a performance-sensitive UX to make daily practice feel lightweight and consistent.